The challenge
GOOGLE WALLET BUYS FROZEN YOGURT
Agencies R/GA and The Experiential Agency reached out to have us produce a short viral spot to highlight the flexibility and speed of the new Google Wallet service and its new experiential campaign.
To highlight the flexibility and speed of their new service, Google Wallet. We spent the day at two Pinkberry locations where we paid for hundreds of cups of delicious frozen yogurt.
The solution
Let's roll!
We quickly assembled 8 separate videographer and photographer teams in both New York and Los Angeles to cover the experiential events. A runner collected footage throughout the day and uploaded them to our editorial team who worked directly with creatives at Google as we assembled and delivered the final video well within the 24 hour deadline.
The results
Impressive!
The Google team was extremely impressed with the video, our organization and execution of the quick video and photo turn-around. The video was well received on the Internet and Google requested our service for 2 additional similar campaigns.
Production Notes
- Assembled and managed a crew of 32 videographers
Photographers, producers, runners and editors. - Captured video and photographs of the events on location
- Delivered edited web ready video and photograph the following day (less than 24 hours)!